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Ready to stop bleeding profits on fragmented shipping setups?
Today’s episode tackles the operational nightmare most merchants don't see coming—and reveals the strategic solution that's already transforming how millions of brands handle fulfillment.
I just dropped my conversation with Vibhor Chhabra, Director of Product for Shipping & Taxes at Shopify, who leads the team behind shipping innovations directly impacting millions of global merchants.
We covered:
The "cobbled together" shipping trap - Why merchants unknowingly juggle 5+ vendors and contracts just to ship reliably, bleeding margins on hidden costs
Shopify's integrated fulfillment stack - Free address validation, automatic $200 insurance, delivery predictions, and batch processing up to 250 labels
Strategic 3PL scaling pathway - How Shopify Fulfillment Network now recommends perfect logistics partners (ShipBob, Flexport, Amazon MCF) based on your specific business profile
We want you as a merchant to spend your time growing your business. You build products that are loved by customers, focus on growing that piece and we'll take care of some of the so-called necessary evils so that they're off your plate. - Vibhor
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