Fastlane Insider

I'm Steve Hutt 👋 — 6+ years at Shopify supporting 100+ brands, DTC founder, and podcast host (445+ episodes).

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Latest Posts

🧠 The Difference Between 30% Growth and 8%

Jan 29, 2026

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13 min read

🧠 The Difference Between 30% Growth and 8%

Plus > ChatGPT Commerce Framework and AI Tools Worth Your Time

Steve Hutt

🛑 Stop Losing Sales to Hardware Failures and Outdated Infrastructure

Jan 22, 2026

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12 min read

🛑 Stop Losing Sales to Hardware Failures and Outdated Infrastructure

Shopify's $69 POS Hub ends Bluetooth chaos, AI agents turn conversations into checkouts, and four compliance shifts mid-market brands need to navigate now

Steve Hutt

⚡ The $250K Problem Hiding in Every $1M You Sell

Jan 15, 2026

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13 min read

⚡ The $250K Problem Hiding in Every $1M You Sell

Returns volume is spiking 500% this month. Here's how top brands turn reverse logistics into a margin advantage—plus the AI search strategy and relationship infrastructure that scales past $10M.

Steve Hutt