FASTLANE INSIDER
I'm Steve Hutt 👋
I co-founded and exited an online contact lens and eyewear brand, then spent six years inside Shopify as a Senior Merchant Success Manager working with brands from first sale to eight figures.
Since 2018, nearly 500 conversations with founders, app builders, and agency partners have shown me what actually moves the needle, and what's just noise.
Every Thursday, I send 58,000+ founders and marketers a clear look at what's actually working for Shopify brands in the AI era, including the week's biggest Shopify and AI commerce shifts, what they mean at your stage, and two plays you can run Monday morning.
READ BY FOUNDERS, OPERATORS AND TEAMS AT
Platforms and Enterprise
DTC Brands
ORIGINAL ANALYSIS
The Operator's Take
Steve's contrarian read on what's really happening in Shopify, DTC, and AI commerce, from agentic checkout to AI search, and what each shift means for a business at your stage.
EVERY THURSDAY
The Latest Editions
The week's Shopify and AI commerce shifts, decoded for founders and marketers at every stage, with two plays you can run before Monday.
