Fastlane Insider

I'm Steve Hutt 👋 — 6+ years at Shopify supporting 100+ brands, DTC founder, and podcast host (445+ episodes).

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Latest Posts

Feb 13, 2026

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13 min read

🚨 Your CRO Strategy Is Missing 80% of the Work (AI agents are already shopping)

Less than 0.1% of stores are ready. Here's the framework + 90-day plan that fixes it.

Steve Hutt

Feb 5, 2026

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13 min read

🤖 ChatGPT Recommends 3-5 Brands. How to Be One of Them.

Plus: The Google AI stack you already own (but probably aren't using)

Steve Hutt

Jan 29, 2026

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13 min read

🧠 The Difference Between 30% Growth and 8%

Plus > ChatGPT Commerce Framework and AI Tools Worth Your Time

Steve Hutt

Jan 22, 2026

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12 min read

🛑 Stop Losing Sales to Hardware Failures and Outdated Infrastructure

Shopify's $69 POS Hub ends Bluetooth chaos, AI agents turn conversations into checkouts, and four compliance shifts mid-market brands need to navigate now

Steve Hutt

Jan 15, 2026

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13 min read

⚡ The $250K Problem Hiding in Every $1M You Sell

Returns volume is spiking 500% this month. Here's how top brands turn reverse logistics into a margin advantage—plus the AI search strategy and relationship infrastructure that scales past $10M.

Steve Hutt

Jan 8, 2026

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16 min read

⚙️ Strategic Leverage: How to Reclaim Time and Protect Margin in 2026

AI agents, domain authority, and packaging optimization—the three moves separating thriving brands from the rest.

Steve Hutt

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