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I help Shopify-powered brands to accelerate profitable growth through podcasts and strategic insights.
Newsletter
Sep 17, 2026
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7 min read
It reads the same catalog your free AI citations run on. Which means bad data now bills you twice.
Sep 10, 2026
Only 1.5% overlap. Here's what the index reads instead, and what to fix first at your stage.
Sep 3, 2026
The other 83% started while you were on vacation. Four weeks to catch up.
Aug 27, 2026
6 min read
10,640 citations to 4,847. And 91% of it came from two engines.
Aug 20, 2026
Your landed cost expired in July. Your discount ceiling is already wrong.
Aug 13, 2026
One has eleven days left. The other two get more expensive every week you wait.
Aug 6, 2026
8 min read
It converts 4x better than everything else. And your analytics can't see it.
Jul 30, 2026
3 app categories absorbed in 14 days, AI rewriting your Amazon titles, and the 4 numbers that actually predict revenue [Episode 468]
Jul 23, 2026
5 min read
How to use marketplaces and AI without quietly surrendering your customer relationship.
Jul 16, 2026
The profit number 1,000 stores got wrong, the tariff trap expiring July 24, and the AI search claims that failed a fact check.
Jul 9, 2026
The revenue, the surfaces, and the AI numbers worth trusting are all closer than the headlines want you to think.
Jul 2, 2026
Plus: the post-de-minimis shipping playbook, and the SKU count where Shopify quietly stops scaling.
Jun 25, 2026
Why AI calls, search visibility, and creator content are becoming your highest-leverage growth channels
Jun 18, 2026
The one Spring '26 move that reshapes AI discovery and your action plan for this week.
Jun 11, 2026
They convert 50% higher, then vanish. The retention fix inside, plus why your ranked pages still aren't getting quoted by AI.
Post
Jun 9, 2026
Jun 8, 2026
4 min read
Jun 5, 2026
Jun 4, 2026
The mismatch quietly taxing your conversion rate, the wholesale channel that steadies revenue, and the USPS hike hitting margins on July 12.
May 28, 2026
The 3 exit paths every DTC brand is on, the metrics buyers actually pay for, and the Shopify data play cutting Meta CAC 30%
May 21, 2026
The 75-minute scorecard that tells you which judge you're failing, plus Saad's fix for the $40K marketplace margin trap.
May 14, 2026
ChatGPT killed Instant Checkout six months in. Plus the AI commerce playbook for $500K to $50M brands.