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I help Shopify-powered brands to accelerate profitable growth through podcasts and strategic insights.
Newsletter
Oct 29, 2026
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8 min read
A 20-minute app audit, the knowledge base change most stores missed, and why Walmart's Black Friday just got four days longer.
Oct 22, 2026
7 min read
1 in 3 will say it never arrived. Plus the Shopify app hack that sent shoppers to fake checkouts.
Oct 15, 2026
Craft Club tripled its business once it freed up cash. Plus the November 20 Google deadline for your Black Friday offer, and the thank-you card that earns the reorder.
Oct 8, 2026
Meta direct checkout is already on. Shopify Tax changes on October 23. One hour of checking decides whether either one costs you this BFCM.
Oct 1, 2026
Shopify Canvas made custom design cheap today. A 460,000-answer study shows what still decides which store AI sends shoppers to.
Sep 24, 2026
6 min read
Google enrolled eligible US Shopify stores in AI checkout by default this week. Here's a two-minute checklist and the five numbers to lock in before Q3 closes on Wednesday.
Sep 17, 2026
It reads the same catalog your free AI citations run on. Which means bad data now bills you twice.
Sep 10, 2026
Only 1.5% overlap. Here's what the index reads instead, and what to fix first at your stage.
Sep 3, 2026
The other 83% started while you were on vacation. Four weeks to catch up.
Aug 27, 2026
10,640 citations to 4,847. And 91% of it came from two engines.
Aug 20, 2026
Your landed cost expired in July. Your discount ceiling is already wrong.
Aug 13, 2026
One has eleven days left. The other two get more expensive every week you wait.
Aug 6, 2026
It converts 4x better than everything else. And your analytics can't see it.
Jul 30, 2026
3 app categories absorbed in 14 days, AI rewriting your Amazon titles, and the 4 numbers that actually predict revenue [Episode 468]
Jul 23, 2026
5 min read
How to use marketplaces and AI without quietly surrendering your customer relationship.
Jul 16, 2026
The profit number 1,000 stores got wrong, the tariff trap expiring July 24, and the AI search claims that failed a fact check.
Jul 9, 2026
The revenue, the surfaces, and the AI numbers worth trusting are all closer than the headlines want you to think.
Jul 2, 2026
Plus: the post-de-minimis shipping playbook, and the SKU count where Shopify quietly stops scaling.
Jun 25, 2026
Why AI calls, search visibility, and creator content are becoming your highest-leverage growth channels
Jun 18, 2026
The one Spring '26 move that reshapes AI discovery and your action plan for this week.
Jun 11, 2026
They convert 50% higher, then vanish. The retention fix inside, plus why your ranked pages still aren't getting quoted by AI.
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Jun 9, 2026
Jun 8, 2026
4 min read