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Dive into a collection of past posts and rediscover timeless content.
📊 8¢ to 40¢ Per Subscriber. Same List.

Mar 27, 2026

•

14 min read

📊 8¢ to 40¢ Per Subscriber. Same List.

Agentic commerce went live this week. Is your store ready?

Steve Hutt
Steve Hutt
🔥 8x ROAS. Losing $100K a Month.

Mar 20, 2026

•

13 min read

🔥 8x ROAS. Losing $100K a Month.

How one brand flipped to $50K profit in 90 days by doing the opposite of what you'd expect.

Steve Hutt
Steve Hutt
⚡ 80 Orders. Zero Discount Codes. Day One.

Mar 12, 2026

•

14 min read

⚡ 80 Orders. Zero Discount Codes. Day One.

Plus the 15 minute test that shows whether AI even knows your brand exists

Steve Hutt
Steve Hutt
🚨 Your Shopify Brand Is Invisible in Places That Actually Matter Right Now

Mar 6, 2026

•

17 min read

🚨 Your Shopify Brand Is Invisible in Places That Actually Matter Right Now

Plus — AI search, Reddit commerce, and a $5.9T wholesale channel are reshaping how buyers find you.

Steve Hutt
Steve Hutt
🚨 162K Discount Codes Exposed a $0 Problem

Feb 26, 2026

•

16 min read

🚨 162K Discount Codes Exposed a $0 Problem

Plus — Alibaba's 90% ad-revenue secret, Reddit's AI shopping engine, and the GA4 gap silently killing your ROAS.

Steve Hutt
Steve Hutt
⚡ ChatGPT Is Now a Shopify Sales Channel

Feb 19, 2026

•

16 min read

⚡ ChatGPT Is Now a Shopify Sales Channel

Three AI commerce channels launched this week. Here's what operators need to know.

Steve Hutt
Steve Hutt
🚨 Your CRO Strategy Is Missing 80% of the Work (AI agents are already shopping)

Feb 13, 2026

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13 min read

🚨 Your CRO Strategy Is Missing 80% of the Work (AI agents are already shopping)

Less than 0.1% of stores are ready. Here's the framework + 90-day plan that fixes it.

Steve Hutt
Steve Hutt
🤖 ChatGPT Recommends 3-5 Brands. How to Be One of Them.

Feb 5, 2026

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13 min read

🤖 ChatGPT Recommends 3-5 Brands. How to Be One of Them.

Plus: The Google AI stack you already own (but probably aren't using)

Steve Hutt
Steve Hutt
🧠 The Difference Between 30% Growth and 8%

Jan 29, 2026

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13 min read

🧠 The Difference Between 30% Growth and 8%

Plus > ChatGPT Commerce Framework and AI Tools Worth Your Time

Steve Hutt
Steve Hutt
🛑  Stop Losing Sales to Hardware Failures and Outdated Infrastructure

Jan 22, 2026

•

12 min read

🛑 Stop Losing Sales to Hardware Failures and Outdated Infrastructure

Shopify's $69 POS Hub ends Bluetooth chaos, AI agents turn conversations into checkouts, and four compliance shifts mid-market brands need to navigate now

Steve Hutt
Steve Hutt
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