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Dive into a collection of past posts and rediscover timeless content.
🚨 Your Pixels Are Dying. Your Ad Budget Doesn't Know Yet.

Apr 9, 2026

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14 min read

🚨 Your Pixels Are Dying. Your Ad Budget Doesn't Know Yet.

Why your product data is costing you recommendations, plus the tracking gap hiding 20 to 30% of your conversions.

Steve Hutt
Steve Hutt
🎯 7X ROAS. $0 Profit. Sound Familiar?

Apr 2, 2026

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12 min read

🎯 7X ROAS. $0 Profit. Sound Familiar?

The real math behind "profitable" campaigns, and the single metric most operators miss.

Steve Hutt
Steve Hutt
📊 8¢ to 40¢ Per Subscriber. Same List.

Mar 27, 2026

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14 min read

📊 8¢ to 40¢ Per Subscriber. Same List.

Agentic commerce went live this week. Is your store ready?

Steve Hutt
Steve Hutt
🔥 8x ROAS. Losing $100K a Month.

Mar 20, 2026

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13 min read

🔥 8x ROAS. Losing $100K a Month.

How one brand flipped to $50K profit in 90 days by doing the opposite of what you'd expect.

Steve Hutt
Steve Hutt
⚡ 80 Orders. Zero Discount Codes. Day One.

Mar 12, 2026

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14 min read

⚡ 80 Orders. Zero Discount Codes. Day One.

Plus the 15 minute test that shows whether AI even knows your brand exists

Steve Hutt
Steve Hutt
🚨 Your Shopify Brand Is Invisible in Places That Actually Matter Right Now

Mar 6, 2026

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17 min read

🚨 Your Shopify Brand Is Invisible in Places That Actually Matter Right Now

Plus — AI search, Reddit commerce, and a $5.9T wholesale channel are reshaping how buyers find you.

Steve Hutt
Steve Hutt
🚨 162K Discount Codes Exposed a $0 Problem

Feb 26, 2026

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16 min read

🚨 162K Discount Codes Exposed a $0 Problem

Plus — Alibaba's 90% ad-revenue secret, Reddit's AI shopping engine, and the GA4 gap silently killing your ROAS.

Steve Hutt
Steve Hutt
⚡ ChatGPT Is Now a Shopify Sales Channel

Feb 19, 2026

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16 min read

⚡ ChatGPT Is Now a Shopify Sales Channel

Three AI commerce channels launched this week. Here's what operators need to know.

Steve Hutt
Steve Hutt
🚨 Your CRO Strategy Is Missing 80% of the Work (AI agents are already shopping)

Feb 13, 2026

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13 min read

🚨 Your CRO Strategy Is Missing 80% of the Work (AI agents are already shopping)

Less than 0.1% of stores are ready. Here's the framework + 90-day plan that fixes it.

Steve Hutt
Steve Hutt
🤖 ChatGPT Recommends 3-5 Brands. How to Be One of Them.

Feb 5, 2026

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13 min read

🤖 ChatGPT Recommends 3-5 Brands. How to Be One of Them.

Plus: The Google AI stack you already own (but probably aren't using)

Steve Hutt
Steve Hutt
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