👋 Hey Fastlane Insiders,

Happy Thursday! I’m genuinely grateful you’re here-whether you’re squeezing in a quick read between calls, winding down after a busy week, or just looking for that next spark to fuel your Shopify journey. Thanks for being part of this ever-evolving Fastlane community.

This week, I’ve lined up insights to help you spot (and seize) the revenue opportunities most brands overlook. We’re talking about cracking the code on your data chaos, future-proofing your marketing with AI, and a Tool of the Week that could turn anonymous traffic into your next wave of loyal buyers.

First up: I sat down with a true data mastermind for this week’s podcast. Get ready for a behind-the-scenes look at how top brands are finally making sense of their numbers and plugging the leaks in their ad spend. If you’ve ever felt lost in a sea of dashboards, this one’s for you.

Don’t miss this week’s Knowledge Drops: actionable tips for mastering AI skills and influencer marketing trends that are reshaping the ecommerce landscape. Whether you want to work smarter, build a stronger brand community, or just get a leg up on the competition, you’ll find something to spark your next big move.

At the end of the day, this newsletter is all about helping you unlock what’s possible-giving you the tools, strategies, and encouragement to take your Shopify brand further. Ready to dive in?

– Steve

The Future of Voice AI Is Here

Discover why forward-thinking enterprises are rapidly adopting Voice AI Agents. This guide breaks down the $47.5B market shift, highlights emerging trends, and offers practical steps for successful implementation.

Learn how leading teams are using Voice AI to boost efficiency, elevate customer experience, and start delivering measurable results—in as little as 3 weeks.

Download the free guide

🎧 New Podcast Episode!

Drowning in Data? Here’s How to Crack the Code (and Stop Wasting Ad Dollars)

If you’re running a Shopify store, you know the struggle-endless dashboards, broken attribution, and those post-iOS 14 headaches that make you want to pull your hair out. Trust me, you’re not alone. I recently chatted with Gurami Tateshvili, the founder of MyDataNinja (think: data whisperer for ecommerce brands, haha), and we dug into why so many merchants are flying blind-and what you can do right now to get ahead.

Let’s cut to the chase > Most Shopify brands are leaking ad dollars because their data is scattered, pixel tracking is a mess, and reporting just doesn’t add up. If you’re scaling across Google, Meta, TikTok, and Shopify but your numbers don’t line up, you’re basically guessing where to put your next dollar. That’s where a tool like MyDataNinja comes in-it’s like flipping on the lights in a dark room. Suddenly, you see what’s working, what’s not, and where you should double down.

Here’s a sneak peek at what you’ll unlock (and what your competitors will scoop up if you snooze):

• Spot and slash wasted ad spend-including those sneaky bots that inflate your numbers.

• Unlock cookie-less, server-side tracking for rock-solid attribution-even in today’s privacy-first world.

• Finally get a true “source of truth” for ROAS, CAC, and net profit, right down to the order level.

• Save hours every week with a unified dashboard that actually helps you take action.

• Integrate seamlessly with Shopify (plus Woo and more) without breaking your stack.

Bonus: Gurami’s hooking up Fastlane listeners with an extended free trial-so you can see what you’ve been missing before your competitors do.

Ready to reimagine your data strategy and finally make your numbers work for you? Don’t sleep on this. At the end of the day, it’s not about drowning in more data-it’s about having the right insights to supercharge your growth.

[ LISTEN NOW ] → Unlock actionable clarity and stop leaving money on the table!

💡 Knowledge Drops of the Week

Ready to Future-Proof Your Shopify Brand? Here’s the AI Skills Blueprint You Can’t Ignore

Let’s get real: AI isn’t just hype anymore-it’s the secret weapon letting some Shopify brands sprint ahead while everyone else scrambles to keep up. I just broke down Dan Martell’s “9 AI Skills You Need to Get Rich in 2025”, and if you’re not snagging at least a few of these, you’re leaving serious money (and momentum) on the table.

Here’s the thing: You don’t need to build the next ChatGPT or hire a squad of engineers. The brands winning right now? They’re using practical, no-code AI skills to launch campaigns faster, automate the grind, and turn messy data into real revenue. Imagine writing prompts that actually get results, building automations without a single line of code, and creating scroll-stopping content in half the time. That’s what this episode delivers-real frameworks, case studies, and step-by-step guides you can swipe.

If you’re ready to:

• Unlock prompt engineering for smarter marketing and support (no more “garbage in, garbage out”)

• Build and automate workflows-onboarding, reporting, segmentation-without a developer

• Use AI-powered design and video tools to pump out high-converting assets on demand

• Turn your store’s data into actionable insights that boost retention and drive new revenue

Don’t sit this one out. Top DTC brands are multiplying their output without multiplying their teams, and these nine AI skills are their secret sauce. At the end of the day, it’s not about working harder-it’s about working smarter. Miss this, and you’ll be playing catch-up all year.

[ READ NOW ] → Discover the nine AI skills that’ll set your Shopify brand apart and put you in the fastlane for growth

Ready to Crack the 2025 Social Media Code? Here’s the Influencer Marketing Playbook

Let’s be honest-social media is moving at warp speed. If you’re still running influencer campaigns like it’s 2024, you’re already playing catch-up. I just dove into the “20 Social Media Trends You Need to Know for Influencer Marketing in 2025,” and this is your fast track to staying relevant, building trust, and driving real results.

Here’s the thing: You don’t need a crystal ball to see where things are headed. Social commerce is exploding, Gen Z is discovering products on TikTok before they even Google them, and AI isn’t hype-it’s your secret weapon for running smarter campaigns without burning out your team. The brands winning right now? They’re not chasing every shiny trend. They’re doubling down on authenticity, personalization, and long-term influencer relationships that actually move the needle.

If you’re ready to:

• Unlock the power of social commerce-think in-app checkouts and influencer storefronts that actually convert3.

• Leverage AI tools and chatbots to automate the grind, so you can focus on strategy, not spreadsheets.

• Build campaigns around authentic, human content-because today’s audiences can spot fake from a mile away.

• Tap into UGC and micro-influencers for trust-building at scale, without blowing your budget.

• Ride the wave of short-form video, livestream shopping, and even B2B influencer content on platforms like LinkedIn.

Don’t sleep on these trends. Influencer marketing is set to hit $32.55 billion in 2025, and the brands that move now will be the ones everyone’s talking about next year. At the end of the day, it’s not about chasing every trend-it’s about crafting a brand presence that’s trustworthy, community-driven, and built to last in this ever-evolving digital tapestry.

So, what’s your next move? Start by auditing your social presence. Are you showing up authentically? Are you building real relationships with influencers and your community? Are you using AI to work smarter, not harder? Now’s the time to experiment, listen, and lean into what makes your brand genuinely resonate.

[ READ NOW ] → Dive into the 20 trends shaping influencer marketing in 2025 and put your brand on the fast track to social success

🔥 Tool of the Week: Opensend – Turn Anonymous Traffic Into Revenue

Ever wonder how many potential customers are slipping through the cracks on your Shopify store—browsing, maybe even adding to cart, but leaving without a trace? Opensend is the secret weapon that helps you finally crack that code and turn window shoppers into loyal buyers.

Here’s why I keep recommending Opensend (and why so many brands are raving about it):

• Unlock Hidden Revenue: Opensend identifies up to 30% of your anonymous site visitors, capturing verified emails—even if they never fill out a form. Imagine doubling your email list, profitably, just by installing a single tool.

• AI-Powered & Privacy-First: Their proprietary identity graph uses AI to match real humans (not bots), all while keeping your data secure and compliant with privacy laws.

• Seamless Shopify & Klaviyo Integration: Installs in minutes, then automatically syncs new leads to your Klaviyo flows—so you can retarget with perfectly-timed emails, without lifting a finger.

• Pay Only for Results: You’re only charged for net new leads, so every dollar goes toward real, high-intent contacts—no wasted spend, just pure ROI.

• Real Results, Fast: Brands like Benchmade and Track Barn have seen 12x ROI, $85K+ in new orders in just 30 days, and a steady stream of qualified leads added daily.

Who’s it for? If you’re driving 15,000+ monthly visitors and want to capture revenue that’s hiding in plain sight, Opensend is a no-brainer. The setup is ridiculously easy, support is top-notch, and you’ll be amazed at how much untapped value is sitting in your traffic.

Ready to finally see who’s been window shopping—and turn them into buyers?
Try Opensend for just $1 and watch your list (and sales) grow.

[ TRY OPENSEND ] → See how much revenue you’re leaving on the table!

🚀 Keep Building, Keep Sharing, Keep Thriving!

Thanks for spending part of your day with me and being such an essential part of the Fastlane community. If something in today’s newsletter got you thinking differently, whether it’s about making sense of your data, leveling up your AI game, or finally capturing that “invisible” revenue-don’t keep it to yourself. Forward this to a fellow founder or Shopify friend who’s ready to take things up a notch. We all move faster (and further) when we share what works.

Quick recap of what we covered:

• How to finally crack the data code and stop wasting ad dollars

• Practical AI skills to help you work smarter, not harder

• A tool that turns anonymous browsers into buyers-without the heavy lifting

Your feedback always shapes what comes next, so hit reply and let me know what resonated or what you’d love to see in future editions.

Stay curious, keep experimenting, and let’s keep building this journey together!

– Steve
eCommerceFastlane.com