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Welcome to the 2,502 new operators who joined us this week! 🤯
Hey Fastlane Insiders! 👋
Here's what landed on my desk this week: Klaviyo rolls out 50+ AI features that crush manual segmentation hours, TikTok Shop overhauls creator compliance overnight, and Shopify finally ends the Bluetooth nightmare every retail operator knows too well.
These aren’t small updates—they’re operational resets that reshape how you handle compliance, fulfillment, retail staffing, and automation. Whether you’re running your first pop‑up or managing 50 locations, these shifts matter.
Inside this week’s edition:
🎧 This Week's Podcast – Shopify's Ray Reddy on the $69 POS Hub that kills wireless failures, Uber Direct for 1-hour delivery, and global retail expansion
💡 Knowledge Drops – The $1M Revenue Trap where success feels hollow + your 2026 Agentic Commerce Roadmap
🔥 Plus: Trustoo Reviews (Tool of the Week) and four platform updates reshaping compliance and fulfillment
Let’s jump in. 👇
🎧 New Podcast Episode! 🎧
The $69 Device That Ends Bluetooth Chaos for Shopify POS Customers
Your barcode scanner just dropped its connection. Again. It’s Saturday afternoon, the line’s eight deep, and you’re frantically trying to reconnect as customers shuffle impatiently. Or worse—your receipt printer ghosts you during your busiest holiday rush.
These unglamorous but critical hardware meltdowns have fueled nearly 40% of Shopify’s POS support tickets for years—and they always strike when stakes are highest.
I chatted with Ray Reddy, Shopify’s VP of Retail, in his second appearance to unpack Winter Editions 2026 and the hardware breakthrough designed to end Bluetooth chaos once and for all.
Here’s what we covered:
The $69 POS Hub that fixes wireless failures — A compact “universal translator” that bridges your iPad to any peripheral (wired or wireless). Reliable connections. Zero drop‑offs. Even during your busiest rush.
Why Bluetooth has been broken — iOS security limits kept most hardware manufacturers locked out, forcing merchants to choose between overpriced, MFi‑certified devices or unreliable connections.
One‑hour delivery via Uber Direct — A native integration that lets customers pick same‑day or scheduled local delivery at checkout, feeding orders straight into your POS workflow.
Global retail expansion — New in‑person payments for Luxembourg, Switzerland, and the Czech Republic; expanded tap‑to‑pay across Germany, Ireland, New Zealand, and Spain; plus local payment methods in 175 countries.
Smarter retail organization — Separate outlets from flagships, manage pricing and inventory by store type, and operate multiple locations with the same sophistication as your online business.
The brands mastering these fundamentals aren’t just surviving complexity—they’re scaling through it, while competitors still juggle disconnected devices.
[ LISTEN NOW ] Discover how top Shopify brands are eliminating hardware failures and scaling retail operations
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.
Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.
The data shows:
Only 10% of shoppers buy through AI-recommended links
87% discover products through creators, blogs, or communities they trust
Human sources like reviews and creators rank higher in trust than AI recommendations
The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.
Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.
💡 Knowledge Drops of the Week 💡
The $1M Revenue Trap: What Tony Robbins Flagged to Alex Hormozi When Winning Stops Feeling Like Winning
Revenue climbs—but so do decisions, dashboards, and daily fires. You’re “winning” on paper, yet it feels flat, like the company’s running you instead of the other way around.
That’s the $1M revenue trap: when your business scales faster than your sense of purpose, you keep achieving but lose energy.
In a recent conversation, Tony Robbins and Alex Hormozi unpacked this pattern. The difference between the science of achievement and the art of fulfillment.
Here’s how the shift shows up in real operations:
You stop building and start managing. Your days fill with meetings, approvals, and fixes instead of creating offers, testing insights, or shaping brand story.
Push motivation replaces pull motivation. “I have to hit the number” becomes the default instead of “I want to solve this for customers,” turning momentum into maintenance.
Robot mode becomes your identity. Always on, always checking, always fixing—feeling productive but running on low‑grade panic even when numbers look good.
Across hundreds of eCommerce Fastlane interviews, one theme stays constant: brands that scale cleanly protect founder creative time early, even when it feels “less productive.” Founders who reserve a weekly block for offer development, customer insight, and storytelling stay energized—and build stronger teams around them.
Here’s a quick gut‑check: track the next seven days in two buckets—creative work vs. maintenance work. If creative time falls below 10%, it’s not a time problem. It’s a signal you’re maintaining instead of leading.
Agentic Commerce for Shopify: Your 2026 Guide to AI-Powered Shopping
A shopper types, “sustainable running shoes under $150 with arch support” into ChatGPT Shopping. It returns a shortlist, compares materials and fit notes, then offers checkout right inside the conversation—no tabs, no product-page hopping, no “I’ll buy it later” limbo.
That flow is agentic commerce: AI agents discovering products, comparing options, and completing checkout on the shopper’s behalf. Shopify is making this real in 2026 with Agentic Storefronts, Shopify Catalog, and the Universal Commerce Protocol built with Google so commerce can run across AI platforms at scale.
What’s happening right now in ChatGPT, Google AI Mode, and Copilot:
Discovery moves into conversations. Shoppers describe goals and constraints (“I run 3x a week, need arch support, under $150”) instead of guessing keywords, which raises the bar for clean, structured product data.
Agents take actions, not just give advice. They can build and update carts, apply discounts, start checkout, handle subscriptions, and confirm terms—often without sending shoppers to your storefront.
Clean data becomes a superpower. Products win when agents can clearly match them to constraints like price, dimensions, compatibility, materials, and use case, with unambiguous variants and clear policy answers.
“Set up once, sell everywhere” infra. Shopify’s UCP and Agentic Storefronts let you configure catalog and policies centrally, then surface that data consistently across ChatGPT, Google AI Mode, Gemini, and Copilot.
Shopify has already reported 7x growth in AI-referred traffic and 11x growth in AI-driven orders since January 2025—early proof that shoppers aren’t just browsing with agents, they’re buying.
The brands winning this shift aren’t “doing AI campaigns”; they’re tightening the basics agents depend on: clear specs, consistent shipping and returns, and fewer unanswered edge cases in their data.
🔥 Tool of the Week 🔥
Turn more visitors into customers
Trustoo is the ultimate review platform built for fast-growing Shopify brands to build social proof and boost sales.
Get higher response rates with fully customizable review requests that match your brand. Display reviews your way, boost retention with smart discounts and referral tools, and increase store visits by showing star ratings on Google Search. Includes photo and video reviews, Google SEO optimization, 24/7 support, and more.
Enjoy 40% off for your first month and 15-day free trial
⚡ This Week’s Industry Pulse ⚡
A handful of updates land that actually move the needle. Here's what made the cut…
Klaviyo Drops 50+ AI features including Personalized Send Time that delivers messages when each subscriber is most likely to convert, plus Segments from Funnels that turns cart abandonment analysis into actionable audiences without rebuilding logic. Social List Growth converts Instagram engagement directly into email/SMS subscribers, while State-Aware SMS Compliance automatically enforces quiet hours by state.
TikTok Shop Launches Creator Health Rating this week, replacing Violation Points with a fresh-start 200-point system for all creators. Creators posting 5+ low-quality videos in 7 days now face posting limits capped at 7 TikTok Shop videos in the next week with product links disabled.
Amazon FBM Refund window extends from 2 business days to 4 calendar days starting January 26, giving sellers more inspection time before automated refunds trigger. The change eliminates SAFE-T claim eligibility for most automated refunds—only returns lost in transit qualify, meaning missed deadlines result in full loss absorption with zero recourse.
TikTok Shop Mandates platform-only USPS labels starting January 2026, rejecting all external labels from Shopify, ShipStation, 3PLs, or direct USPS accounts. Sellers attempting to upload non-TikTok USPS labels will receive errors and potential fund holds, though UPS/FedEx labels from external sources remain acceptable.
Time to Lock In the Fundamentals
Here's what all of this week's updates have in common…
The platforms you rely on are evolving faster than most teams can reasonably absorb—but the brands staying ahead aren’t chasing every update, they’re locking in fundamentals first.
They’re eliminating hardware failures before scaling retail. They’re protecting creative time before burnout kills the mission. They’re cleaning product data before AI agents start shortlisting competitors. They’re tightening compliance before platform changes force emergency pivots.
The next 30 days separate operators who lock in fundamentals from those who get caught flat‑footed by changes they saw coming.
Here’s to closing January strong and building the kind of operational resilience that carries you through the rest of 2026.
What operational reset are you tackling first this week? Hit reply and let me know—I read every response.
Cheers!
— Steve
P.S. Missed a previous edition? Browse the Fastlane Insider Archive for more growth strategies.
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