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Happy Friday, Fastlane Insiders! 👋
As you wrap up your week or settle in for the weekend, take a moment to tackle one of ecommerce’s biggest profit leaks. Ads are humming, products look great, and traffic is flowing—but what if your visitors still disappear before clicking “buy now”?
This week’s episode shines a spotlight on that critical last-mile checkout hesitation. I sat down with Luca Borreani, co-founder and CMO of ZipChat, to uncover how AI-driven conversational agents are capturing up to 58% of Shopify visitors who would otherwise bounce.
Whether you listen now over your afternoon coffee or queue it up for the weekend, you’ll learn how agentic commerce is transforming thousands of stores—and exactly how you can plug in for your own conversion lift.
This week’s episode tackles ecommerce’s most expensive profit leak—the last-mile checkout hesitation that causes over 53% of high-intent shoppers to bounce before buying. I sat down with Luca Borreani, ZipChat AI’s co-founder & CMO, who’s not just a tech founder but a seasoned marketer with exits, Sequoia backing, and deep Shopify expertise. We unpack:
The 53% problem — Last-minute doubts stall over half of carts. Learn how AI agents catch hesitation in real time, answer questions instantly, and convert browsers into buyers—any language, any channel.
Why AI adoption feels scary — Skip the LinkedIn complexity. Discover plug-and-play, auto-optimizing solutions that require no endless flows, APIs, or developer resources.
Conversational commerce at scale — See how context-aware AI assistants recommend products, handle returns, upsell, and resolve support queries—all without human intervention.
Channel strategy that works — On-site bubble chat for pre-purchase support vs. WhatsApp for personalized cart recovery. Learn the right use cases and timing for each.
Real-world results — ZipChat customers start at 7–9% chat conversion rates out-of-the-box; optimized merchants routinely hit 25%+—from technical car tuning to global footwear brands.
We want you as a merchant to focus on building relationships and scaling your brand. Let AI handle the real-time doubts and conversations, so your team spends less time troubleshooting and more time innovating. - Luca Borreani
Keep This Stock Ticker on Your Watchlist
They’re a private company, but Pacaso just reserved the Nasdaq ticker “$PCSO.”
No surprise the same firms that backed Uber, eBay, and Venmo already invested in Pacaso. What is unique is Pacaso is giving the same opportunity to everyday investors. And 10,000+ people have already joined them.
Created a former Zillow exec who sold his first venture for $120M, Pacaso brings co-ownership to the $1.3T vacation home industry.
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And you can join them today for just $2.90/share. But don’t wait too long. Invest in Pacaso before the opportunity ends September 18.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.