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Thursday vibes hitting different when Q4's around the corner…
This week's theme hits different: turning every visitor into revenue. With Black Friday exactly 71 days out, the smart brands aren't waiting to optimize—they're plugging conversion leaks right now.
Inside, you'll find:
🛒 Podcast Spotlight: Luca Borreani breaks down ZipChat's "agentic commerce"—AI that actually closes carts and stops abandonment cold
📊 Power Players: Triple Whale's unified analytics that finally make your data make sense (no more dashboard chaos)
⚡ Revenue Engine: Rebuy's all-in-one platform that turns single purchases into bundled wins—45,000+ brands can't be wrong
🔥 Q4 Secret Weapon: Instant's visitor identification that captures the 98% of traffic you're currently losing forever
The pattern? The brands crushing Q4 aren't spending more on ads—they're converting more of the traffic they already have.
Whether you're running a seven-figure operation or scaling your first profitable campaign, these conversion levers work at every stage.
Time to stop leaving money on the table.
Ready to plug the leaks?
Let's dive in…
Steve
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🎧 New Podcast Episode! 🎧
🛒 Last-Mile Mastery: AI That Closes Carts
If you’re ready to plug the conversion leaks that frustrate every Shopify merchant—and see AI finally drive real results—you’ll want to hear this one.
This week’s guest is Luca Borreani, co-founder and CMO of ZipChat AI, the new “agentic commerce” platform helping over 2,000 Shopify brands boost close rates and stop cart abandonment for good. Luca blends deep marketing chops and startup exit experience with a refreshingly approachable take on where conversational AI fits in modern eCommerce.
ZipChat isn’t just another chatbot—it’s plug-and-play AI that personalizes every conversation, tackles last-minute doubts, and drives up to 3x–4x conversion rates without the headache of mapping endless flows.
Plug Conversion Leaks: Instantly address checkout doubts, turning lost buyers into loyal customers.
Personalize Every Interaction: ZipChat AI uses your brand’s knowledge to answer, upsell, and build trust—no flowcharts needed.
AI That Works, Fast: Get up and running in minutes; watch conversion rates climb without extra team overhead.
Beyond Bots: This isn’t “just another chatbot”—it’s autonomous, agentic commerce on chat bubbles, WhatsApp, and more.
Proof in Results: See how real brands achieved 7-figure gains and easier Q4 scaling with proactive AI help.
Curious what really sets ZipChat apart from old-school chatbots? Wondering how AI can free up resources and make scaling simpler heading into holiday season? Luca breaks down the real numbers, relatable success stories, and what’s coming next for unified, personalized commerce.
💡 Knowledge Drops of the Week 💡
📊 Triple Whale: The Data Pulse for Modern Shopify Brands
Ever feel like you're drowning in dashboards but still can't answer the simple question: "What's actually driving profit?" Triple Whale solves the data chaos that keeps so many Shopify brands guessing about their real performance. It's not just for the DTC giants—thousands of growing brands use it to finally get clarity on what's working and what's wasting their ad spend.
The platform pulls all your scattered metrics from Shopify, Facebook, Google, email, and more into one unified view. No more toggling between tabs or trying to piece together reports that never match up. Triple Whale gives you the single source of truth you've been missing, so you can make confident decisions about where to invest your marketing dollars.
Beyond Basic Analytics: See every ad, SKU, channel, and order mapped directly to profitable actions—no guesswork.
One Dashboard, All Channels: Stop toggling tabs. Get a full-funnel view from paid media to LTV to agency performance (finally).
Easy Attribution Wins: Triple Whale actually helps brands reclaim wasted spend and cut back on "fuzzy" ROAS math.
Proven by the Numbers: Growth teams trust it to surface hidden wins, plug profit leaks, and report what truly moves the needle.
Looking for the edge the industry insiders already use? Don't let your data collect dust—catch what Triple Whale can do for your bottom line.
⚡ Rebuy Engine: The Revenue Operating System That Scales
Tired of your apps fighting each other while your checkout experience bleeds conversions?
There's a reason over 45,000 Shopify brands have moved to Rebuy Engine—it's the personalization platform that consolidates your scattered tools into one profit-driving powerhouse.
While most teams wrestle with 3-5 different apps just to capture basic upsells, smart brands are using Rebuy's unified system to drive millions in additional revenue.
This isn't about adding another tool to your stack. It's about replacing half your apps with one AI-powered engine that actually talks to itself. From the moment someone lands on your site to post-purchase follow-ups, Rebuy creates seamless shopping experiences that feel custom-built for every visitor.
Smart Cart Revolution: Replace your basic Shopify cart with an AI-powered system featuring progress bars, dynamic bundles, and real-time recommendations that boost AOV by 10-32% consistently.
One Platform, Everything Connected: Stop duct-taping checkout extensions, search tools, and upsell widgets together. Rebuy's unified dashboard controls it all without the integration headaches.
Black Friday Ready, Always: Brands using Rebuy generated $36+ million in additional BFCM revenue in 2024 alone—5.2% higher than the previous record year.
No-Code Power Moves: Launch new upsell flows, test cart designs, and optimize checkout experiences in hours, not weeks. Your team can focus on strategy instead of wrestling with tech.
Measurable Impact Fast: Brands consistently see double-digit lifts in conversion rates and AOV within 30 days of going live, with some seeing 300% increases in specific categories.
Ready to stop duct-taping your revenue stack together? See why scaling brands choose Rebuy when serious growth is on the line—especially with Q4 around the corner.
🔥 Tool of the Week 🔥
💰 Q4's Secret Weapon for Lost Revenue
Here's the brutal truth about Q4: 98% of your holiday shoppers will visit your store and vanish without a trace. No email capture, no retargeting pixel, no second chance. Most brands just accept this massive revenue leak as "the cost of doing business."
But Instant Audiences flips that script completely. Install their visitor identification pixel, and suddenly you're capturing 10-15x more anonymous visitors—turning browsers into trackable leads that flow directly into your Klaviyo email campaigns. Zero popups, zero friction, zero dev work required.
Why this matters right now for Q4:
Instant Results: Brands see measurable email list growth and conversion lifts within days, not weeks
Holiday Traffic Goldmine: With Q4 traffic surging and iOS changes killing traditional retargeting, every lost visitor is literally money walking out the door
Proven ROI at Scale: Fresh $18M in funding, thousands of brands already seeing serious returns, and the tech just keeps getting smarter
The best part? You can cherry-pick exactly which visitors to target—product page browsers, cart abandoners, high-time-on-site users. It's like having a sales team that never sleeps, identifying your most valuable prospects before they slip away.
With Black Friday and Cyber Monday weeks away, the brands capturing these anonymous visitors now will have a massive advantage over everyone else still watching 98% of their traffic disappear.
🎯 Turn Every Visitor Into Revenue—Starting Today 🚀
This week was all about plugging the leaks that quietly drain millions from your bottom line.
From Luca's insights on conversational AI that actually converts, to Triple Whale's unified analytics that finally make sense of your data chaos, to Rebuy's revenue engine that turns single purchases into bundled wins, to Instant's visitor identification that captures the 98% you're losing—these aren't just tools. They're competitive advantages.
The pattern here? The brands winning in Q4 aren't the ones spending more on ads. They're the ones converting more of the traffic they already have.
So here's my question for you:
Which conversion leak will you plug first?
👉 Cart abandonment
👉 Attribution blindness
👉 Anonymous visitor loss
Here's what I know: Black Friday is exactly 71 days away—November 28th, 2025.
That sounds like plenty of time, but here's the reality: the brands that dominate BFCM aren't the ones scrambling in November. They're the ones implementing smart systems right now.
ZipChat takes minutes to install. Triple Whale's insights start flowing immediately. Rebuy can be live in under an hour. Instant begins capturing visitors on day one. These aren't "someday" tools—they're Q4 game-changers you can deploy this week.
Hit reply and let me know which tool caught your attention. I read every response, and your wins often spark the exact solutions other founders need to hear.
Thanks for being part of the Fastlane Insider community. Forward this to a fellow founder or marketer who's ready to make every day between now and Black Friday count.
Steve
