Fastlane Insider

I’m Steve Hutt 👋 — former Shopify insider, DTC Founder, and Podcast Host.

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Latest Posts

🚨 Stop Renting Your Audience (43 Days to BFCM)

Oct 16, 2025

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11 min read

🚨 Stop Renting Your Audience (43 Days to BFCM)

ChatGPT checkout, AI search, and the newsletter play everyone's missing.

Steve Hutt

📈 How Lenny & Larry's 11x'd Their Amazon Sales

Oct 9, 2025

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13 min read

📈 How Lenny & Larry's 11x'd Their Amazon Sales

Plus: AI plays that actually work for BFCM, creator secrets from YouTube's #1 show, and your 50-day Q4 edge

Steve Hutt

🎯 Your Data Is Lying to You (57 Days to BFCM)

Oct 2, 2025

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14 min read

🎯 Your Data Is Lying to You (57 Days to BFCM)

Scale, Chill, or Kill—The attribution framework ending budget guesswork before Q4 hits

Steve Hutt

🚨 The $71B AI Revolution Your Competitors Are Missing (64 Days Left)

Sep 25, 2025

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13 min read

🚨 The $71B AI Revolution Your Competitors Are Missing (64 Days Left)

How 29 new AI billionaires cracked the code while most merchants are still stuck in marketing tool chaos

Steve Hutt

💰 71 Days to BFCM: Plug These Conversion Leaks Now

Sep 18, 2025

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10 min read

💰 71 Days to BFCM: Plug These Conversion Leaks Now

ZipChat AI, Triple Whale analytics, Rebuy Engine, and visitor ID tools—your Q4 conversion playbook.

Steve Hutt

🎙️ Episode 419: How This AI Sales Assistant Converts 58% Of Shopify Visitors Before They Bounce

Sep 12, 2025

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5 min read

🎙️ Episode 419: How This AI Sales Assistant Converts 58% Of Shopify Visitors Before They Bounce

ZipChat's Luca Borreani reveals why 2,000+ stores ditched traditional chat for agentic commerce

Steve Hutt