Fastlane Insider

I’m Steve Hutt 👋 — x-Shopify, DTC Founder, and Podcast Host.

Join 28,360+ of Shopify's top founders and marketers getting my best strategies each week.
All the playbooks for profitable growth, balancing AI efficiency with the authentic human connection.

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Latest Posts

🎙️ Episode 419: How This AI Sales Assistant Converts 58% Of Shopify Visitors Before They Bounce

Sep 12, 2025

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5 min read

🎙️ Episode 419: How This AI Sales Assistant Converts 58% Of Shopify Visitors Before They Bounce

ZipChat's Luca Borreani reveals why 2,000+ stores ditched traditional chat for agentic commerce

Steve Hutt

🚀 Full-Funnel Secrets Shopify Giants Don't Share

Sep 11, 2025

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9 min read

🚀 Full-Funnel Secrets Shopify Giants Don't Share

Why your 6-figure plateau isn't about ad spend

Steve Hutt

🎙️ Episode 418: Stop Bleeding Profits on Shipping Costs!

Sep 9, 2025

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3 min read

🎙️ Episode 418: Stop Bleeding Profits on Shipping Costs!

Vibhor Chhabra from Shopify reveals why merchants juggle 5+ vendors just to ship reliably

Steve Hutt

🚀 Escape the Bottleneck: Scale Beyond “You”

Sep 4, 2025

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11 min read

🚀 Escape the Bottleneck: Scale Beyond “You”

How top founders and marketers break past 7–8 figures with systems, not sweat.

Steve Hutt

🤯 The $15 Trillion Blind Spot (While Everyone Chases Gen Z)

Aug 28, 2025

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14 min read

🤯 The $15 Trillion Blind Spot (While Everyone Chases Gen Z)

Plus the AI citation hack that's quietly eating paid traffic's lunch

Steve Hutt

🔍 The Growth Lever Hiding in Plain Sight

Aug 21, 2025

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13 min read

🔍 The Growth Lever Hiding in Plain Sight

How micro-influencers, magnetic brand psychology, and ghost traffic recovery are quietly reshaping DTC growth while most founders chase yesterday's playbook

Steve Hutt